Cookies Policy

Effective date: 1 January 2026 · Last updated: May 2026

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone or tablet) when you visit a website. They are widely used by website owners to make their sites work, work more efficiently, and to provide reporting information.

Cookies set by the website owner (in this case, BritLunex) are called "first-party cookies". Cookies set by parties other than the website owner are called "third-party cookies". Third-party cookies enable third-party features or functionality to be provided on or through a website — such as analytics and advertising. The parties that set these third-party cookies can recognise your computer both when it visits the website in question and also when it visits certain other websites.

This policy explains what cookies we use on https://britlunex.com, why we use them, and your options for managing them. It should be read alongside our Privacy Policy.

2. Why Do We Use Cookies?

We use cookies for several important purposes:

  • Essential operation: Some cookies are strictly necessary for the Site to function correctly. Without them, core features like the age verification gate and your cookie consent preferences could not be stored or recalled on your return.
  • Analytics and performance: Analytics cookies help us understand how visitors interact with the Site — which pages they visit, how long they stay, how they navigate and where they came from. This helps us improve the Site for all users.
  • Affiliate tracking: When you follow a link from our Site to a casino operator, affiliate tracking cookies allow us to record that referral for the purpose of earning a commission. This is how BritLunex funds its editorial operations.
  • Preference storage: We use cookies to remember your preferences — such as whether you have confirmed your age — so you don't need to repeat these steps on every visit.

3. Types of Cookies We Use

3.1 Essential Cookies

These cookies are strictly necessary for the Site to deliver basic functions. They cannot be switched off in our systems. They are usually only set in response to actions you take, such as confirming your age or setting your cookie preferences. You can configure your browser to block or alert you about these cookies, but some parts of the Site may then not work.

  • brlx_ageVerified — Stores whether you have confirmed you are 18 or over. Duration: persistent (localStorage). First-party.
  • brlx_cookieConsent — Records your cookie consent preference (all / essential only). Duration: persistent (localStorage). First-party.

3.2 Analytics Cookies

These cookies allow us to count visits and measure how users interact with the Site, helping us improve it. All information is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our Site and will not be able to monitor its performance.

  • Google Analytics (_ga, _ga_*, _gid) — Tracks unique sessions and page view counts. Duration: up to 2 years. Third-party (Google LLC). Data is processed in accordance with Google's privacy policy at policies.google.com/privacy.

3.3 Affiliate and Referral Cookies

When you click a link to an external casino operator from BritLunex, these cookies record the referral so that we may earn commission if you subsequently register and/or deposit with that operator. The data collected typically includes a click ID, timestamp and the operator's identifier — it does not include any of your personal casino account details, payment information or gambling activity.

  • Third-party affiliate network cookies — set by affiliate platforms operated by the casino operators linked on this Site. Duration and identifiers vary by operator. Please refer to each operator's privacy policy for details.

3.4 Functionality Cookies

These cookies enable enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function properly.

  • Session preference cookies — storing UI preferences such as expanded FAQ items or navigation state. Duration: session. First-party.

4. How to Manage and Delete Cookies

You have several options for managing cookies:

4.1 Our Cookie Banner

When you first visit the Site, you will see a cookie consent banner. You can choose to accept all cookies or essential cookies only. You can revisit and change your preference at any time by clearing your browser's local storage for this Site.

4.2 Browser Settings

Most browsers allow you to refuse and delete cookies. The method for doing this varies from browser to browser. Please consult your browser's help documentation:

Please note that blocking cookies may affect the functionality of this and many other websites you visit. If you block essential cookies, certain features of this Site (such as the age gate and cookie preference memory) will not work.

4.3 Opting Out of Google Analytics

To opt out of Google Analytics across all websites, you can install the Google Analytics Opt-out Browser Add-on. Alternatively, selecting "Essential Only" on our cookie banner will prevent analytics cookies from being set on this Site.

4.4 Do Not Track

Some browsers include a "Do Not Track" (DNT) signal. We currently do not respond differently to DNT signals, as there is no uniform standard for how to interpret them. Managing your preferences via our cookie banner or browser settings remains the most effective method of controlling tracking on this Site.

5. Cookies and Responsible Gambling

Certain essential cookies on BritLunex are used specifically to implement responsible gambling features — including the age verification gate, which prevents underage users from accessing gambling-related content. These cookies are not optional if you wish to use the Site, as they are fundamental to our safeguarding obligations.

6. Updates to This Policy

We may update this Cookies Policy from time to time to reflect changes in the cookies we use or for other operational, legal or regulatory reasons. Please revisit this page regularly to stay informed about our use of cookies and related technologies.

The date at the top of this page indicates when the policy was last revised.

7. Further Information

For more information about how we use your personal data in connection with cookies and other tracking technologies, please read our Privacy Policy.

For more general information about cookies, you can visit aboutcookies.org or the Information Commissioner's Office (ICO) cookie guidance.

For responsible gambling support: call 0808 8020 133 free 24/7 or visit begambleaware.org.